The characteristics of individual vendors and their business operations have a more significant impact on business profits than more general socioeconomic factors. Policy interventions need to prioritize the former.
The profits of wet market vendors vary spatially in Nanjing, China. The average profit level in central urban districts is higher than in peri-urban districts.
Almost all determinants have more significant impacts on vendor profitability in peri-urban than urban areas. Measures should therefore be taken to improve the profitability of wet market vendors in peri-urban areas.
